Omicron

It was as recently as 2008 that Benross Marketing acquired the Omicron brand and business rights to complement the company’s already established product ranges, but even within this short space of time, thanks to an invigorated product development programme and innovative marketing strategy the brand is rapidly going from strength to strength. Omicron is a well-established European lighting brand that is synonymous with energy saving lamps and it was the first company in the UK to market an energy saving equivalent to the standard GLS bulb.  Today it offers the widest range of energy saving lamps available in the UK and with over 300 products within the range there is now an Omicron energy saving alternative for virtually every domestic incandescent lightbulb. Thanks to a growing environmental awareness, plus strong economic pressure to convert to energy efficient lamps, Omicron is the brand that every ‘switched on’ retailer is turning to.