Pifco

Virtually every shopper is aware of the Pifco brand, because it has been part of the shopping experience for countless consumers for the whole of their lives.  Infact, Pifco (the Provincial Incandescent Fittings Company) was formed in Manchester, England, over a century ago in 1900, and it evokes fond memories for millions of people who have enjoyed using Pifco’s famous range of torches and other electrical products. Benross Marketing acquired the distribution rights for Pifco on a number of products in 2005 and since then we have continued to develop the brand and its merchandise in both traditional and emerging markets. With exciting new products, restyled consumer-focussed packaging and innovative retail displays, the new Pifco torch range now includes, in addition to the classic Powerbeam, new LED models and eco friendly wind-up torches. Now under development and scheduled for launch in mid 2009, is the exciting new Pifco range of Home Security Products.  The introductory range will include door bells, smoke alarms and lighting timers. The new Pifco range is still lighting the way forward for retail success.